The Story
Luna Coffee was founded in 2017 by Laura Perry and Nathan Welland, two veterans of the Canadian specialty coffee industry who shared a vision for light, bright, and delightful coffee with an unapologetically playful sensibility . Laura had spent half a decade as the Green Coffee Buyer for 49th Parallel, where she built and maintained the sourcing program for one of Canada’s most respected roasters . Nate had honed his craft as a barista at Elysian and Revolver before leading the roasting and cold brew programs at Elysian .
The impetus to start Luna came from an unexpected place . A parasite that Laura caught on a coffee-sourcing trip to Peru for 49th Parallel led to a period of reflection and a re-evaluation of priorities . That experience crystallized the desire to build something of their own, a small roasting company where they could apply everything they had learned about sourcing, roasting, and community on their own terms .
Luna began with humble origins, roasting by night in a friend’s space in East Vancouver . From those late-night sessions, the brand grew steadily through word of mouth, a devoted subscription base, and a reputation for consistently excellent light roasts . Today, Luna operates from a roastery near the foothills of Golden Ears outside Vancouver, shipping roast-to-order coffee across Canada and the United States every Thursday .
Sourcing & Relationships
Laura Perry’s years as a green coffee buyer gave Luna an unusually strong sourcing foundation from its very first batch . The network of producers and importers she built during her time at 49th Parallel forms the backbone of Luna’s supply chain, and the founders are deliberate about maintaining long-term relationships rather than chasing new lots each season . They take their time vetting every supply chain, guided by the conviction that understanding where their dollars go is as important as how the coffee tastes .
Luna’s menu is intentionally small and carefully curated, prioritizing depth of relationship over breadth of offering . The founders have described their approach as the opposite of a revolving door, preferring to return to trusted producers year after year rather than constantly rotating through unfamiliar lots . This philosophy extends to transparency, with Luna sharing sourcing details and origin stories through their monthly coffee zine that ships alongside subscription orders .
Roasting Philosophy
Luna’s roasting style is unambiguously light, built around the founders’ shared love of bright acidity, clean sweetness, and expressive origin character . Nate Welland’s experience leading roasting programs at Elysian gave him a technical foundation in light-roast development, and at Luna he has the freedom to push that approach as far as the green coffee will allow . The goal is always to let the inherent qualities of each lot speak clearly, avoiding any roast-driven heaviness that might obscure the coffee’s natural flavor .
Every batch is roasted to order, meaning nothing sits on a shelf losing freshness . This made-to-order model keeps the operation small and intentional, with roasting days timed to Thursday shipping so that subscribers receive their coffee at peak flavor . The founders believe that a well-sourced, well-roasted coffee should shine regardless of brewing method, and their roast profiles reflect that confidence in versatility .
What to Try
Luna’s subscription is the best way to experience the brand as the founders intended . The second week of each month, subscribers receive two featured coffees alongside a coffee-focused zine packed with origin stories, brewing tips, and the kind of nerdy enthusiasm that defines Luna’s community . The rotating selection ensures variety while the curated approach guarantees that every offering has been thoroughly vetted .
For those who want Luna’s flavor profile in a more convenient format, the brand also offers instant coffee that preserves the light, bright character of their roasted beans . Single bags of current offerings are available through the online shop for anyone not ready to commit to a subscription . Luna ships across Canada and the United States, making their distinctive light roasts accessible well beyond Vancouver’s specialty coffee scene .